APIs for Data-Driven Marketers
Data is everywhere, and companies are virtually climbing over each other to give it away. If you’re a data-driven content marketer, data is opportunity, but accessing that data can take some technical...
View ArticleSearchCap: The Day In Search, May 30, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Search Rolling Out Nutrition Information On More Than...
View ArticleSearchCap: The Day In Search, June 5, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Will Copycat Google AdWords Enhanced Campaigns With...
View ArticleMore New Tools From Bing Ads: Change History Graph In The Works
Following up on the new Bing Ads keyword performance visualization tool, Keyword Distribution Graph, Microsoft will soon be rolling out a visualization tool for change history. The Change History...
View ArticleDoubleClick Search Inventory Campaigns Now Auto-Create Ad Groups, Ads, Keywords
Inventory-aware campaigns in DoubleClick Search, designed to automate campaign management for inventory-reliant search campaigns, are getting even more dynamic. DoubleClick Search now automatically...
View ArticleSearchCap: The Day In Search, June 26, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Study: Google Local Carousel Results Win 48% Of Clicks, While...
View ArticlePPC: Fast and Slow
At our house, “Canada’s Worst Driver” is a huge hit. The show is so popular nationwide that it’s into its eighth season. Not too shabby. Speaking of “hit,” that’s what contestants do to the inanimate...
View ArticleGoogle Analytics Custom Reports for Enhanced Campaign Management by...
<< Account Management Notes – July 22, 2013>> …Google flipped the enhanced campaign switch today and there was a flood of advertisers into mobile and tablet device auctions. Our CPC’s...
View ArticleThings You Need to Know About Bing Ads Editor Tool – Part I: How It Works by...
A recent Bing Ads internal study found that its Editor tool facilitates more than 15% of all campaign data changes in Yahoo! Bing Network and the top-5 most frequently changed campaign items are: #1:...
View ArticleThings You Need to Know About Bing Ads Editor Tool – Part II: Insights & Tips...
In Part I of this series, I went over how Bing Ads Editor works as a database management tool, helping advertisers manage campaign data in bulk. In Part II of this series, let’s look at the top two...
View ArticleLive @ SMX East: Google Enhanced Campaigns – What We’ve Learned So Far
Earlier this year, Google announced Enhanced Campaigns, a significant update to AdWords, designed to simplify campaign management across multiple devices and to increase adoption rates of mobile...
View ArticleSearchCap: The Day In Search, August 29, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Foursquare Now: Update Intros Location-Aware Alerts Call it...
View ArticleSearchCap: The Day In Search, September 9, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Adds Automatic Authorship With Google+ Sign In Google...
View ArticleBing Ads Releases New API, Version 9
Microsoft rolled out version 9 of the Bing Ads API for developers to start using immediately. The API will include the following additions to functionality: Bulk upload and download methods for...
View ArticleSearchCap: The Day In Search, September 16, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Releases New API, Version 9 Microsoft rolled out...
View ArticlePaid and Organic Traffic in One Adwords Report by @krystianwlr
Google published a new feature which lets Adwords users analyze organic and paid traffic in one report. The reason why such a report was provided was due to the fact that, most of the time, search...
View ArticleThink AdWords Doesn’t Work? Here’s What You’re Doing Wrong by @LarryKim
It’s not uncommon to hear marketers complain that “AdWords doesn’t work.” Sometimes you’ll hear this from major enterprises that should know better (looking at you, eBay). We also hear it a lot from...
View ArticleStudy Finds Small Businesses Waste 25 Percent Of Their PPC Budgets
While pay-per-click marketing has become an integral part of many small businesses’ marketing plans, most SMBs struggle to find the time and resources to manage their PPC campaigns. A new study finds...
View ArticleThe 7-Step Process To Successfully Take Over Existing AdWords Accounts by...
Taking over existing AdWords accounts is a bit of an art. Having worked with AdWords for the past 5 years, I tend to favor taking over existing AdWords accounts, in fact I would say successfully...
View Article